Photo credit: shovell.io Photo caption: MYOSOTIS export department Giorgia castagna (Georgia Castagna, Italy, born 1994)

MYOSOTIS is a professional hair care brand headquartered in Verona, Italy (Via XX Settembre 9, 37129 Verona, Italy), and was founded in 1963. It currently focuses on exports by launching a men's skin care brand.

Since 1998, MYOSOTIS has been producing highly concentrated trichological (scalp and hair) products using natural ingredients through the 'ORISING' brand.

Giorgia Castagna (Georgia Castagna, born in Italy in 1994), in charge of the export division, said that sales were approximately 4 billion won as of last year.

Giorgia Castagna (born 1994 in Italy), the person in charge of the export part, attended Cosmobeauty Seoul 2025 held at COEX, 511 Yeongdong-daero, Gangnam-gu on the 28th and explained, "Hair loss system products come in yellow and transparent ampoules." She added, "Apply the yellow ampoules before shampooing, and the transparent ampoules after shampooing. Apply the transparent ampoules to weakened scalps twice a week, and apply the yellow ampoules once a week."

Georgia Castagna, the person in charge of the Italian export, emphasized, "Apply about twice a week, and if you think about using 15 ampoules in 5 weeks and apply the amount of ampoules equivalent to 10 weeks, thinned hair will thicken, and areas where there is no hair at all will not grow."

In particular, she added, "Since it uses natural ingredients, there are no special side effects."

MYOSOTIS not only has hair loss products, but also has vegan hair lotions, shampoos, and serums, and has also launched men's skincare products.

Meanwhile, MYOSOTIS is currently working to secure a Korean distributor at the cosmobeauty seoul 2025 event.